Foundation for a Smokefree America is making the transition to a
staffed organization with Patrick Reynolds as Executive Director.
Plans also include the hiring of a full-time Administrator, and
a three-quarter-time Program Director.
With staffing and an office to handle public response, the organization
will develop and implement programs in the tobacco education area.
We will research and use the most effective existing programs.
Foundation for a Smokefree America will:
school-based programs to educate children through smoking prevention
activities and educational materials.
peer-teaching programs designed to help youth recognize they
are the targets of tobacco advertising. Nearly all are surprised
to learn that tobacco companies pay stores a monthly fee for
all in-store tobacco displays.
the present Foundation websites, and offer smokers online resources
to help them quit successfully.
Public Service Announcements (PSAs) with celebrities to send
powerful anti-smoking messages to youth. These will be shown
in movie theaters among previews.
a Hollywood for Teens group, which will empower young people
to advocate de-glamorizing smoking in films by movie stars.
an anti-smoking campaign for Universities and Colleges, which
will include posters, tobacco-free days, and educational speakers
educational materials for legislators regarding current tobacco
laws, cigarette taxes, and the dangers of tobacco use and second
programs to encourage physicians to take a proactive role with
their smoking patients, to intervene and ask them to quit.
outcome expected from this comprehensive campaign will be to reduce
smoking and tobacco use among youth by at least 10% at the end of
3 years. By
the end of the first year, the Foundation expects to have raised
sufficient funds to support 3 full time staff members, establish
an Advisory Board and a Youth Board, provide at least 10 speaking
engagements at high schools and universities, research and purchase
educational materials for high schools, mail flyers to Legislators,
establish a Hollywood for Teens group, and contact celebrities to
appear in PSAs to be run in movie houses among the previews.
outside evaluator will be hired to evaluate the effectiveness of
the activities and programs proposed. Process and outcome measures
will be evaluated, and changes will be made to the program accordingly.
more detailed information, please see our Programs,
Goals and Gift Request.