e-mail: See Contact link on left pane · PO Box 492028 · Los Angeles, CA 90049-8028
Tel. (800) 541-7741 ·
(310) 471-0303 ·


RE: Sponsoring Patrick Reynolds to speak
to local youth about tobacco. A possible major event!

Click here for the cost of live talks
Preview
video and audio clips
Past clients' references and quotes


Dear Friend,

What follows is a unique proposal on how you can build tremendous goodwill for your group and make a real difference in your community. It's also a great grant proposal idea for non-profits fighting tobacco use.

Patrick Reynolds is a grandson of the tobacco company founder, R.J. Reynolds, but the family's brands killed his father and eldest brother. So Patrick turned his back on the cigarette industry and became a nationally known advocate for a smokefree society. His speeches before Congress and State Legislatures, his appearances on TV and radio, and his live talks to youth have made him a well known figure in the battle for a tobaccofree America.

County health department tobacco control officers, as well as hospital community relations directors, will often cosponsor his live talks. Inviting Mr. Reynolds to speak before local middle and high schools, educating youth about tobacco, will generate a wealth of goodwill for them. Sponsors such as hospitals will build a bridge of goodwill to their community, and local press coverage of his appearance, if desired, will, more importantly, bring the tobaccofree message to the entire city.

This top speaker combines tobacco education and motivational speaking. He also briefly broadens his message to include drugs, alcohol, ethics, positive thinking, and more -- because all these serve the talk's primary goal.

You’ll receive plenty of support from local health groups, such as the American Cancer Society. Ask them for the number of your local coalition fighting tobacco. Tobaccofree coalitions are also willing to cosponsor, and otherwise support his visit.

Local organizations have sometimes turned Mr. Reynolds’ appearance into a large event, by arranging for a civic auditorium, and donating buses to bring as many as two or three thousand students to hear him speak. This makes for a dramatic and spectacular occasion. At these conferences, he has been introduced by invited Governors, mayors or their spouses.

Other sponsors are pleased to simply have him speak in local schools, at special assembly programs. A speaking tour of several days is also possible. Media coverage is consistently positive and strong.

Patrick Reynolds has been called powerful and inspirational, and his talk makes a lasting impression on students. The complete information package on his live talks to youth follows this letter. I hope you will email or mail it to others who may wish to join you in cosponsoring this speaker. A new video of his live talk is available as well; information about it may be found at our web page, www.tobaccofree.org/infopack.htm.

The full text of his live talk may be viewed or printed out from our web page, www.tobaccofree.org/children.htm.

Video or audio clips are posted at www.tobaccofree.org/clips.htm. And a complete list of references and quotes from past clients is posted at www.tobaccofree.org/clients.htm.

A live appearance by Patrick Reynolds will have a real impact on the lives of the youth Mr. Reynolds speaks to. Call me to discuss having him speak or tour in your community. Working together, we will make a difference in many lives.


Very truly yours,

 

Lupe Lopez, Bookings Manager
TobaccoFree.org

(800) 541-7741
(310)471-0303

 



Initiate a community event, build goodwill --
and help keep kids tobaccofree

Patrick Reynolds, the well known tobaccofree advocate, will come to speak to youth in your city. He's a grandson of the tobacco company founder R.J. Reynolds, but the family's brands, Camel and Winston, killed his father and eldest brother. In 1986, concerned about the mounting health evidence against tobacco, he became the first tobacco industry figure to turn his back on the cigarette industry. Today Mr. Reynolds is one of the nation's best known tobacco prevention speakers and a leading tobaccofree advocate. This nationally known figure's talk to youth will build excellent goodwill for sponsors, and carry the tobaccofree message to your entire city.



 

Build a bridge to your community with

A live talk by Patrick Reynolds
for 7th to 12th grade


The Truth About Tobacco


A powerful presentation which helps empower youth to stay tobacco free,
combining motivational speaking with tobacco education,
for a truly unique assembly program.

 

Opens students' eyes to the truth about tobacco company advertising

Creates a new perception of smoking by stars in TV and films

Helps motivate teens to resist peer pressure to smoke

Empowers students to make more responsible choices about drugs and alcohol

Contains a unique initiation ceremony, rooted in ancient traditions. Its core message is, "Most adults know that at times, life brings some pain. When the tough moments come, don't escape by using tobacco, drugs, alcohol, food, music, or work, like so many do. Instead, stay with the problem, talk to others about it, and take steps to solve it… You can do it!"

Includes motivation on making ethical choices, values, positive thinking, saying no, and the need to talk about problems, and not isolate.

Counters a new trend of pessimism among teens, by closing with an inspirational message of hope for the future. This will help motivate students to "hold on to your health, for the incredible and wondrous journey in the years ahead!"

 Fully illustrated with overheads and true stories.

The complete text of Patrick Reynolds' live talk / new video may be found at www.tobaccofree.org/children.htm

 


 



A live assembly program for 7th to 12th grade

The Truth About Tobacco
Highlights

Preview video and audio clips
Past clients' quotes and references


A personal story -- and nicotine's addictiveness

Mr. Reynolds opens his talk with a moving story about his own father's death from smoking, when Patrick was 15. It captivates youthful audiences. He then goes on to impress on students how extremely addictive nicotine is.


If cigarette advertising told the truth



Mr. Reynolds shows these overheads in the live talk and new video. Art by Adbusters

Mr. Reynolds shows the above and below overheads in both his live presentations, and in the new video of The Truth About Tobacco. He opens students' eyes to the truth about tobacco ad campaigns which have targeted them. He uses humorous spoofs of cigarette ads, such as Joe Camel above, dying from cancer in a hospital bed. About the Malboro Country ad just above, he points out, "These smokers are gathered outside, because they aren't welcome inside the building. Today, being a nonsmoker is the norm. If you smoke, you're often not welcome around others."


Chewing tobacco




Sean Marsee at age 17


Sean Marsee at age 19, just prior to his death

Mr. Reynolds shows these overheads, as he tells Sean Marsee's story.

In a powerful section on chewing tobacco, he shows heartbreaking before-and-after photos of Sean Marsee, who died at age 19 from chewing tobacco -- disfigured, sad and in pain. Telling Sean's sad story is perhaps the most memorable part of the presentation, and it captivates high school and middle school audiences.

Mr. Reynolds goes on to reveal that the only reason self-service displays of tobacco have been placed on countertops everywhere is because the tobacco companies pay each store a monthly fee for every display of tobacco.

The truth is that just a few years ago, almost no one was using chewing tobacco. But many thousands of kids were deceived, and concluded the stores put the displays on counters because the product was really popular and selling well. Seeing these displays daily for years, right on the counter at child eye level, eventually got their curiosity up. Many tried it and then got hooked, like Sean.


Smoking in movies and TV


Pierce Brosnan, since posing for this Lark ad which ran in Japan, has shown tremendous leadership in the Hollywood community, by forswearing smoking as James Bond. He delivered on his promise, and has now set a good example for other stars.


Charlie Sheen's ad also ran in Japan.

"I would not advocate censoring the movies," says, Mr. Reynolds, "but I will deliver a dose of healthy shame to Hollywood stars who have smoked in films." He names several stars who have irresponsibly glamorized smoking on screen, and creates a new perception of the stars who make smoking look cool to kids.



Initiation

Both the live assembly program and video revive the ancient, nearly lost tradition of initiating teens into adulthood. "The core message of my brief initiation today," Mr. Reynolds says, "is this: first, to gently open your eyes to the reality that there's bad in the world -- like tobacco advertising. Just because it's there, doesn't make it OK. Be empowered and know the truth about these ads.

"Second, most adults know that at times, life brings some painful moments and obstacles. It's designed to be that way, because it's by our struggles to succeed against adversity that we build our character and define who we are. It's by staying with whatever difficulty life throws at us that we heal, and solve, our problems — not by running away.

"But many adults will often escape their pain with cigarettes, food, alcohol, drugs, TV, or even work. A lot of teens use music. So the second message of this initiation is when problems arise, don't alter you mood by running away to these. Instead, stay with your problem, think about it, talk to others about it -- a trusted teacher, your parents, the school counselor, your friends. Talk, and take steps to solve the problem. You can do it! Do the work — don't take the easy path. Only a baby gets instant whatever it wants whenever it wants it. Adults have to delay, and wait for gratification. You're initiated now -- welcome to the world. You can do it!"


Inspiring faith in the future: a new way
to reduce smoking and drug use

Mr. Reynolds concludes his live talk and video with an impactful message designed to inspire the young to have more faith in the future. New studies show that large numbers of today’s teens suffer from intense anxiety about their future, and frequently have a keen sense of diminished expectations. He concluded that in the face of an uncertain tomorrow, many teens may be inclined to take increased risks.
Many teens may indeed be thinking, "There's no future for me, so I may as well have fun now!" Between 1988 and 1998, there was a 73% increase in teen smoking (it has declined just slightly since 1998).

To counteract this troubling trend, Mr. Reynolds closes his talk with a powerful and inspirational message of hope for the future. If teens have a stronger outlook, he reasons, they will be more motivated to take care of their health. He concludes by sharing his own "rock-solid faith that the future holds wonderful things!" He rallies the audience to stay tobacco-free, drug-free and alcohol-free, and points out that, "You are going to need your health in the great and amazing times ahead! Don't throw your life away on cigarettes, drugs or alcohol. Be a citizen of the 21st century, not the 20th! The tobaccofree society is coming! Hold on to your health -- for the incredible, wondrous years before us!"



 



Finding a Sponsor

Live talks and assembly programs have often recieved immediate sponsorship by County Health Departments, local tobaccofree coalitions, and Community Relations Directors of local hospitals (see our Cosponsor Suggestions below).

Some sponsors have collaborated with local Health Departments or branches of the American Cancer Society or Lung Association. They will often volunteer their assistance to sponsors by contacting schools, helping to schedule his appearances, inviting the local press, or even busing in as many as 2,000 children to hear Mr. Reynolds in a local civic auditorium. This makes for a dramatic and spectacular event, at which he has sometimes been introduced by invited governors, mayors or their spouses.

Other sponsors are pleased to simply have Patrick speak at one or more local schools, at student assemblies.
Patrick Reynolds combines tobacco education with motivational speaking, and he has been called inspirational and motivating. His dynamic talk makes a memorable impression. Media coverage of it has been consistently positive, and helps sponsors such as hospitals build a valuable bridge to their local community.  
 

Print out and mail -- or email -- this page to potential co-sponsors you contact, or give them this web address: www.tobaccofree.org/infopack, and our phone number, (800) 541-7741. Thanks for your support!



 
Patrick Reynolds Photo
ABOUT
PATRICK REYNOLDS  

Patrick Reynolds' appearances in the national media and before Congress have made this grandson of tobacco company magnate R.J. Reynolds an internationally known and respected advocate for a smokefree society.
Mr. Reynolds saw his father, oldest brother, and other relatives die from cigarette induced emphysema and lung cancer. Concerned about the mounting health evidence against tobacco, in 1986 he turned his back on his family's tobacco business and became, in the words of former Surgeon General C. Everett Koop, "one of the nation's most influential advocates of a smokefree America." His book, THE GILDED LEAF, published by Little, Brown in 1989, was a bestseller, and he founded The Foundation for a Smokefree America the same year.
A dynamic speaker, Mr. Reynolds entertains, educates and motivates audiences. Patrick Reynolds has addressed Congress, State legislatures, major corporations, associations, health conferences, universities, and high and elementary schools.
Patrick Reynolds' appearances in the international press include profiles by Time, Newsweek, AP, UPI, NBC's Tom Brokaw, CBS' Dan Rather, ABC World News, CNN Headline News, and numerous features by the world's major dailies. He has also made memorable TV appearances on Oprah, The Today Show, Good Morning America, CBS This Morning, Larry King, ABC's Nightline, Phil Donahue, Extra, Entertainment Tonight, and numerous other national and international television and radio shows.  

 

Also see Patrick Reynolds' bio, www.tobaccofree.org/bio.htm.
It may be found at end of this document.


 

 
What Clients Say

"What terrific media coverage! Patrick Reynolds was a dynamic speaker, and was invaluable in helping us reach our goal of promoting healthy lifestyle choices in our community. We want to have him back."

Kathy Busch
St. Francis Hospital and Medical Center
Topeka, KS

"We got an excellent front page story and terrific TV coverage. His presentations were beyond my expectations. I am extremely pleased!"
Jeff Barber, President & CEO
North Mississippi Health Services
Tupelo, MS

"Mr. Reynolds' presentations made a strong impact in the lives of thousands of children in Whitfield County. He really made a big difference in our community."
Larry McNeilly, Vice President
Hamilton Health Care System
Dalton, Georgia



"It was just amazing to watch the faces in the audience as you spoke. You were really awe inspiring. This was the best conference the Alliance for Health Promotion ever sponsored, due in great part to the fact that you were one of the speakers."

Carrie Van Dyke
Indiana State Board of Health
Indianapolis, IN


"Outstanding! UC students, faculty, staff and community members were unanimous in their praise of his excellent talk."

Marilyn Mendenhall
University of California at Irvine
Irvine, CA


Mr. Patrick Reynolds just completed his presentation at Wausau East High School. He presented to approximately 1200 students in an all school assembly. His presentation was outstanding! In addition to his important, lifesaving message, Mr. Reynolds' visual aides and his dynamic, emotional, and personal speaking style was captivating. For one solid hour, you could have heard a pin drop in our auditorium. Numerous staff and students stopped me after the presentation to compliment his message and delivery style. As principal, I highly recommend Mr. Patrick Reynolds to any high school in the state of Wisconsin! He is truly an outstanding speaker.

Bradley J. Peck, Principal
Wausau East High School
Wausau, WI



As the grandson of the founder of the R. J. Reynolds tobacco conglomerate, Patrick Reynolds brings a unique perspective to his anti-tobacco message. As he spoke to our students recently, his passion for healthy living was obvious. Because of these factors, his plea to youth to abstain from tobacco use is particularly meaningful. Students listen to his personal story of the confusion he felt as a youth upon the tobacco-influenced death of the father he barely knew. Speaking from such an acute experience lends credence to Patrick Reynolds's message.

Randall C. Nichols
Superintendent Clarksville Community School District
Clarksville, IA

On Thursday, November 8, 2001, Patrick Reynolds presented "The Truth About Tobacco" to over 1,000 students in grades 6 through 8, at the James Williams Junior High School in Rhinelander, Wisconsin. Today I had the opportunity ask students and staff their thoughts on Pat's presentation. The responses were extremely positive. Pat had several important messages for young people. He was able to keep their attention during the 35 minute presentation. His slides, enthusiasm and personal experiences helped to open their eyes and possibly change the direction many young people are choosing. We would recommend Patrick Reynolds to present in any similar type of situation. Thank you Patrick Reynolds... you're doing the right thing!

Mr. Dave Wall, Principal
James Williams Junior High School
Rhinelander, WI

Patrick Reynolds was a guest speaker at my school district on Tuesday, November 6, 2001. Students in grades 6-12 attended the presentation. Mr. Reynolds held the students attention for the 1hr. 10 min. program... He kept everyone's interest... I would recommend his presentation for all school age students. Thanks.

Jim Hansen, Principal
Laona School District
Laona, WI


Mr. Patrick Reynolds gave an inspirational and sincere presentation to the Park Falls School students and staff on being tobacco-free. We greatly appreciated his efforts, message, humor, professionalism, and the 'down to earth' approach he personally exhibited.

Dennis F. Dervetski, Principal
Park Falls High School
Park Falls WI

 

"A superb and timely program, enthusiastically received, with a house filled to overflowing, and excellent T.V., radio and newspaper coverage!"
John Groves
Augusta College

"Thank you for the magnificent presentation you made at our launch meeting for our nicotine patch, Habitrol. Your unique perspective, coupled with honest and forthright communications skills, touched the hearts of the 1500 folk present. The standing ovation midway through said it all."
Joe Zack, Ciba Geigy Pharmaceuticals

"Not only did you give us a successful event, but you gave a great boost to our public image. The TV media strongly covered your visit, and so you have had Mississippi College's name before the public a great deal. The print media also gave us a lot of ink, with a front section-page feature story which took up three quarters of the page! I cannot imagine what all that would have cost us, if it were even buyable!"
Tom Washburn
Mississippi College

 
"Our conference was a huge success, in large part due to your participation. You were highly motivating; all left the conference with renewed strength. And what successful media coverage! We had several T.V. stations, radio stations, and the state's largest newspaper. To say the least, I am very pleased."
Neil Hann
The Oklahoma Dept. of Health

"Your presentation went over very well. People remember concepts when emotional pictures are created and linked together to illustrate a point. This is what you do so well. When people are moved emotionally, they will remember, and they will take action. The audience loved this emotional link, as I did, with a splash of humor thrown in here and there. Nice touch. I was also impressed with your knowledge and delivery. Your presentation was sincere and heartfelt, as well as humorous and informative. For these reasons, it was most enjoyable. I will be talking to our marketing and public relations departments regarding your talk. Thank you again for a wonderful presentation."
Kim Aumais
Hoechst, Marion, Roussel Pharmaceuticals

"The Kickoff was a great success as evidenced by the media coverage (T.V., radio, newspaper) that participated. Your presentation was the highlight of the afternoon's agenda, and you were definitely the person who drew the media coverage."
Tom Uram
County of Orange

"An extremely powerful lecture which drew a large crowd and a front page story. He was personable, knowledgeable, and professional, and attracted people from all sections of the community."
Jarrod Harrison
Modesto College

"Attendance was outstanding, and the media coverage -- T.V., radio, and newspapers -- was terrific!"
Julie Patzwald
California State University
 



Students: Print out this page and hand it to your health teacher. "The Truth About Tobacco" is a new anti-smoking educational video for effective teen tobacco education and prevention. Key words - educational videos, anti-smoking, teen smoking, health videos, tobacco education videos, tobacco prevention, anti-tobacco, anti-smoking videos, anti-tobacco videos, teen, tobacco education, tobacco education and prevention, smoking, health education videos, health teachers, anti-smoking groups, American Cancer Society, American Heart Association, American Lung Association, tobacco advertising, foundations, substance abuse, drug prevention, anti smoking, antismoking, health education, second hand smoke, nicotine addiction, heroes, hero, role models, Patrick Reynolds, Great American Smokeout, lung cancer, mouth cancer, RJ Reynolds, chewing tobacco, tabaco, tabacco, tabacThe Truth About Tobacco

A new educational video of Patrick Reynolds'
live assembly program for grades 7-12


A bestseller -- 2,500 copies sold

An educational video of Patrick Reynolds' live talk The Truth About Tobacco was released in Spring, 2000. Fully illustrated with award-winning anti-smoking TV spots, live action clips, photos and graphics, it became a bestseller, and has been purchased by 2,500 schools and health departments.

The complete information, including prices, may be viewed or printed out at www.tobaccofree.org/video.htm.






 

WHAT MAKES THIS TALK UNIQUE

He renews students' faith in the future, as a way to motivate youth to stay tobaccofree and drugfree.

There was a huge 73% upsurge in teen smoking from 1988 to 1998. Since 1998, there has been a slight drop. A recent CDC study suggests that tobacco ads like Joe Camel, who debuted in 1988, and the Marlboro Man, fueled the upsurge of teen smoking. To counter this, Mr. Reynolds discusses tobacco advertising, tells moving stories and shows hilarious overheads. He educates students to resist the influence of stars who smoke in films and TV, and lists several actors who have frequently smoked on screen.
He believes a new pessimism among youth has helped fuel the rise of teen smoking. Patrick Reynolds was first to point to new market research by Coca-Cola, which showed that great numbers of young people today suffer from "an acute sense of diminished expectations." Believing they face bleak prospects, says Mr. Reynolds, many teens want to have fun, before an uncertain future arrives. He believes this attitude has contributed to the dramatic recent increase in the teen smoking rate, to drug use and to the recent rise of binge drinking on college campuses.
To address this problem, he devotes a section of his live talk and new video to motivating youth to believe more strongly in the future. He achieves this by teaching students to talk about their feelings, to think more positively, and to also reevaluate what real wealth is. He questions whether wealth is only about material things, and shares his own strong spiritual faith that the 21st century will be a truly extraordinary time. He concludes by sharing his own "rock-solid faith that the future holds wonderful things!" He rallies the audience to stay tobacco-free, drug-free and alcohol-free, and points out that, "You are going to need your health in the great and amazing times ahead -- so don't throw your life away on cigarettes, drugs or alcohol. Be a citizen of the 21st century, not the 20th. The tobaccofree society is coming. Hold on to your health -- for the incredible, wondrous years before us!"
  An initiation into life The talk also contains a unique initiation whose core message is, "Most adults accept that life brings some pain. When your tough moments come, don't escape by using tobacco, drugs, food, music, or alcohol -- stay with the problem, talk to others, and solve it… You can do it!"
 The talk also includes asides on making ethical choices, values, positive thinking, saying no, and the need to talk about problems, and not isolate.
The complete text of Patrick Reynolds' live talk / new video may be found at www.tobaccofree.org/children.htm

 


Past Clients

The United Nations World Health Organization, Geneva

The United States House of Representatives

The American Cancer Society

The American Heart Association

The American Lung Association

Marion, Merrell, Dow Pharmaceuticals

Ciba Geigy Pharmaceuticals

Lederle Pharmaceuticals

Numerous Universities and Colleges

Numerous high schools and middle schools

The American Council on Science and Health

The National Cancer Institute

The California Medical Association

The National Foundation for Cancer Research

The American Respiratory Association

Numerous State Legislatures

Numerous City Councils, including New York City,
San Francisco, Los Angeles & Washington DC



Sponsors benefit from the goodwill generated by
Patrick Reynolds' appearances.




COSPONSOR IDEAS

Print out and mail -- or email -- this page to potential co-sponsors you contact, or give them this web address: www.tobaccofree.org/infopack, and our phone number, (800) 541-7741. Thanks for your support!



YOUR DEPARTMENT OF PUBLIC HEALTH

Following the recent Master Settlement of the lawsuits against the tobacco industry, several States have allocated a portion of their funds for tobacco education.

Call your local County Health Department, and ask for the Tobacco Prevention and Control Officer. Be sure to use our talking points, below.

Immediate funding may be available from County Health Departments. If not, call the Department of Public Health in your State capitol, and ask how you may apply for a grant. Live speakers may be an excellent idea for grant proposals to your Health Department.

Enlisting the support of an experienced grant proposal writer is very helpful, perhaps necessary. Your local branch of the American Cancer Society may be able to co-apply with you, or at least advise you.

You can also obtain booklets on how to write grant proposals from the Center for Non Profit Management in Los Angeles, tel (213)623-7080, or the Foundation Center in New York City, (212) 620-4230.

 

LOCAL HOSPITAL COMMUNITY RELATIONS DIRECTORS

It's easy to approach a local hospital for immediate sponsorship. You'll find them listed in most yellow pages under Hospitals or Health Maintenance Organizations.

Ask for the Director of Community Relations, or the Marketing Director. Say you have a speaker who will attract excellent local news coverage, and that this event will build excellent goodwill for their hospital. That's the job of these executives -- to build a bridge to the local community, often by sponsoring such events.

During calls to potential cosponsors, it will help to use the talking points at the bottom of this page.

YOUR LOCAL COALITION FIGHTING TOBACCO

Here's another frequent cosponsor. Ask your local branch of the American Cancer Society or Heart Association for the name and phone number of your local coalition fighting tobacco. There are hundreds of them all over the nation. Local coalitions have often pitched in to cosponsor Mr. Reynolds' live appearances.

 

COLLEGES AND UNIVERSITIES

Try calling a local college for cosponsorship; often they have a budget for bringing in outside speakers. Ask for the Student Activities Director and also the student in charge of choosing guest speakers. See our Five Minute Plan to Initiate a College Lecture (www.tobaccofree.org/collorg.htm).

 

GLAXO WELLCOME, MAKERS of ZYBAN

Glaxo Wellcome has been another past co-sponsor of Mr. Reynolds' live presentations. They are the makers of the new smoking cessation medication, Zyban, which utilizes an antidepressant and has the appeal of containing no nicotine. Zyban is available by prescription.

Glaxo's local reps have discretionary authority to sponsor local tobacco education speakers. It's possible that the rep has already committed their budget for this year, but if not, they are a good prospect for sponsorship. Please let us know how you fare with Glaxo's rep. Here's what to do:

  1. Call Glaxo Wellcome Pharmaceuticals at 1-800-722-9292; immediately dial 1, and then 1 again, to get an operator on the phone.

  2. Ask for the phone number of the local rep for Zyban in your area. They will ask for your name, number and inquire whether you are a doctor. After they note your information, they will give you the name of the Zyban rep for your city, an 800 number to access the rep's voicemail, and the 5 digit number for their voice mailbox.

  3. Leave a message for your local Zyban rep, telling them about Mr. Reynolds, requesting sponsorship. Use the talking points at below.

It's possible the rep would prefer a proposal in writing. Here's an easy way to do that: print out our complete information package from our webpage www.tobaccofree.org/infopack.htm. It's also a good idea to send the rep our basic cover letter to cosponsors; print it out from our webpage, www.tobaccofree.org/covrlts.htm. We think Glaxo Wellcome is a good opportunity for co-sponsorship.

LOCAL CORPORATIONS

If you can ask around, perhaps at your local branch of the American Cancer Society or Lung Association, and learn of a local business leader who feels strongly about smoking, this would be a good person to approach for cosponsorship. Large corporations will also sometimes contribute to Mr. Reynolds' speaking tours. At these, ask for the Director of Public Relations or, at smaller companies, the President. Suggest they visit our webpage, or fax info to them. Use the talking points just below.

.


Talking points
Let your enthusiasm show!

    • Say you have an excellent speaker you'd like to bring in to the community to speak in middle and high schools.

    • Tell them it's Patrick Reynolds, the grandson of tobacco company founder R.J. Reynolds, who turned his back on the family tobacco business after losing his father to smoking.

    • Mention that his talk receives very positive local media coverage. This will build community goodwill, and bring the message to the wider community.

    • Give them our phone number, 800-541-7741, and the web page, www.tobaccofree.org/infopack. Suggest they may wish to print out the information there.

    • The cost for live presentations is $3,000 per day, plus travel expenses from Los Angeles. This covers either two middle or high school assemblies, or one college / community lecture. Additional talks to middle or high schools may be added for $1,500 per talk. These rates are for schools and non-profits only. Pending availability, Mr. Reynolds can go on tour for several days.

    • If time permits, read them a quote from our page, What past clients say.

    • Ask if they would like for you to send an email to them about your idea. If so, jot down their email and send them this link, or just leave it on their answering machine -- www.tobaccofree.org/infopack. If you need a cover letter for the email, just copy the top of our www.tobaccofree.org/infopack9.html page; it has a good letter to paste into your email. Add a personal note at the top, suggesting that they circulate your email to other health departments or staff.

    • Remember to leave our phone number, (800) 541-7741.

.

 


e-mail: See Contact link on left pane · PO Box 492028 · Los Angeles, CA 90049-8028
Tel. (800) 541-7741 · (310) 471-0303 ·

SPONSORS FOR LIVE TALKS

County health departments can sometimes immediately sponsor the cost. Call your county health department, and propose our program to the tobacco control officer there.

A second funding possibility is your local tobaccofree coalition. The American Cancer Society, Lung Association, or Heart Association branch in your city can give you their phone number. Local tobaccofree coalitions are frequent contributors.

A third funding source is local hospitals. Community Relations directors often sponsor Mr. Reynolds' middle and high school assembly program as a community goodwill builder. Some have chosen to turn Mr. Reynolds' appearance into a major event by bussing in two to three thousand children to hear him speak.

The Student Activities Director at local colleges may cosponsor, or provide a venue for a college or community talk. Colleges usually have a budget for guest speakers; call the Student Activities Office.

In developing future tobacco prevention grant proposals, live speakers are an excellent idea. Since the tobacco lawsuits' settlement agreement with Big Tobacco, several States have now allocated a portion of the total $246 billion settlement to tobacco education. If the local county health department can not help you, then call tobacco control officer in your State capitol's Department of Health. They will know what funding is available.

When approaching sponsors, always give them our website and number. Additional cosponsor suggestions may be found at our website page, www.tobaccofree.org/cospon.htm.

See the talking points below.


Cost for
Middle schools and high schools

The cost for live presentations is $3,000 per day, plus travel expenses from Los Angeles. This covers two middle or high school assembly programs. Additional talks to middle or high schools may be added for $1,500 per talk. These rates are for schools and non-profits only; corporate-sponsored rates are higher.

There is a $3,000 minimum per overnight stay. Pending availability, Mr. Reynolds can go on tour for several days. Driving time between talks should average no more than 30 to 40 minutes. He will give up to three talks per day.

We also recommend the new video of his live talk for 7th to 12th grade. Please see www.tobaccofree.org/video.htm for details.

Whether Mr. Reynolds speaks to large or small groups, media coverage has been consistently excellent. It's a great way to bring the smokefree message to your entire city, generate goodwill, and make a difference in the local community.


Cost for Universities, health conferences and community events

The cost for one live presentation to adults is $3,950, plus travel expenses from Los Angeles. The program generally runs 90 minutes, half of which is Q&A with the audience. This covers the cost of Mr. Reynolds' new talk for college students, Initiation!, or his talk for health conferences, community events or colleges, Tobacco Wars! The Battle for a Smokefree Society.

 



Suggested talking points
when approaching sponsors

  • Say you have a speaker you'd like to bring in to the community to speak, and whether he will speak at middle schools, high schools, or on a college campus -- or a combination of these.

  • Tell them it's Patrick Reynolds, the grandson of tobacco company founder R.J. Reynolds, who turned his back on the family tobacco business after losing his father to smoking.

  • Mention that his talk receives very positive local media coverage, and this will build community goodwill, and also bring the message to the wider community.

  • Give them our phone number, 800-541-7741, and the web page, www.tobaccofree.org/infopack. Suggest to them that they may wish to print out the information there.

  • Let them know the cost (see above). Pending availability, Mr. Reynolds can go on tour for several days.

  • If time permits, read them a quote from our page, What past clients say.

  • Ask if they would like for you to send an email to them about your idea. If so, jot down their email and send them a link to www.tobaccofree.org/infopack. Or just leave it on their answering machine. If you need a cover letter for the email, just copy the top of our www.tobaccofree.org/infopack9.html page -- it's a good cover letter to paste into your email. Add a personal note at the top, and suggest that they circulate your email to other health departments or staff.

  • Remember to leave our phone number, (800) 541-7741.


Please give potential sponsors our web address and phone:

www.tobaccofree.org/infopack
(800) 541-7741




A note about scheduling talks

If you desire an evening presentation, please schedule it on the same day he arrives from Los Angeles. This will avoid two overnight stays.

Because Mr. Reynolds is traveling from California, he is accustomed to that time zone. If you are in the Midwest or East, please make best efforts to avoid scheduling his first day's talk in the early morning. An 8am talk in the East, for example, equates to 5am, California time. So if he's arriving from California the night before, late morning times are best, if possible. If he is already on the road, it will not matter.On subsequent tour days, talks may be scheduled early.

On the final tour day, please make best efforts to schedule his last talk in time for him to make a flight which will land back in Los Angeles by 8pm, if possible. Delta is his preferred airline. Glendene in our office can work together with you on travel arrangements, after our standard contract has been signed.

 

What past clientrs say
How to get local sponsors
Complete info package
Content of the talk for youth
Content of the talk for adults
Preview video and audio clips
More cosponsor ideas
Recent news coverage

 
 

Ask for Lupe Lopez
Please contact us by phone, or email Glendene at See Contact link on left pane

Tel 1 800-541-7741
Tel 1 310 471-0303



PO Box 492028
Los Angeles, California 90049-8028

 



View / Print out the complete information package

Preview video and audio clips

How to get local sponsors

 


 


 


 

What the Media Say

"Reynolds' knowledge and insights made it easier for our audience to understand complex issues."
      CNN, Gail Evans

"He was an articulate and formidable guest."
      Good Morning America,
      Susan Hester

"Patrick is informative, unique, dedicated, and effective."
      ABC Talk Radio,
      Michael Jackson

Thank you for your encore appearance on Larry King Live! It was terrific!"
      Larry King Live,
      Larry King

"More than 700 members of the American Cancer Society stood and cheered!"
      The Miami Herald,
      Don Van Natta

 

 


 

Past Media Interviews

  • Time  
  • Newsweek  
  • Tom Brokaw: NBC Nightly News  
  • ABC World News  
  • CBS Evening News with Dan Rather  
  • CNN Headline News  
  • The Today Show  
  • Good Morning America  
  • Oprah Winfrey Show  
  • Phil Donahue Show  
  • The Yolanda Show  
  • Merv Griffin  
  • Geraldo Rivera  
  • U.S.A. Today  
  • Associated Press  
  • Larry King Live  
  • MacNeil-Lehrer News Hour (PBS)
  • CNN Evening News  
  • P.M. Magazine  
  • CBS Night Watch  
  • ABC Nightline  
  • CBS Morning News  
  • All Things Considered  
  • A Current Affair  
  • Late Night with Tom Snyder  
  • ABC's "Day's End"  
  • CBS Early Morning News  
  • Michael Jackson Talkradio  
  • Sonja Live  
  • CNBC  
  • CBS Morning Program  
  • CNN Prime News  
  • CBS Morning Show  
  • WOR TV "People are Talking"  
  • WGN Radio  
  • CNBC, America's Talking  
  • Ray Briem, ABC Radio  
  • CBS Radio Network  
  • NBC Radio Network  
  • ABC Radio Network  
  • AP Radio briefs  
  • Gannett Radio  
  • Tom Snyder  
  • Lifestyles of the Rich and Famous  
  • Scripps-Howard Wire Service
  • International Herald Tribune  
  • People Magazine  
  • Saturday Evening Post  
  • CBN "700 Club" (CBN)  
  • The Star  
  • Mother Jones  
  • East West (Cover story)  
  • United Press International  
  • U.S. News and World Report  
  • Wall Street Journal  
  • U.S.A. Weekend Magazine  
  • Venture Magazine  
  • Fortune Magazine  
  • Forbes Magazine  
  • Financial News Network's "Focus"  
  • Dick Cavett (Cable NBC)  
  • The New York Times  
  • The New York Times Wire Service  
  • The Chicago Tribune  
  • The Chicago Tribune Wire Service
  • The Chicago Sun Times  
  • The Los Angeles Times  
  • The Washington Post  
  • The Washington Post Wire Service
  • The Detroit Free Press  
  • The Detroit News  
  • The Atlanta Constitution  
  • The Atlanta Business Journal  
  • The San Francisco Chronicle  
  • The San Francisco Examiner  
  • The Miami Herald  
  • The Miami Herald Wire Service  
  • The Boston Globe  
  • The Boston Globe Wire Service  
  • Copley Newswire  
  • The Dallas Morning News  
  • The Houston Chronicle  
  • The Seattle Post  
  • The Oregonian    
  • WGN TV, Evening News  
  • Pittsburgh Post-Gazette
  • The Christian Science Monitor  
  • New York Newsday  
  • The Boston Times-Herald  
  • The Charlotte Observer
  • USA Today
  • The Raleigh News and Observer  
  • The Richmond Times-Dispatch  
  • The Richmond News-Leader  
  • Minneapolis Star and Tribune  
  • The St. Louis Post Dispatch  
  • Arkansas Gazette  
  • The Globe and Mail (Canada)  
  • Canadian Wire Service  
  • The Montreal Gazette  
  • The Toronto Sun  
  • Videotron Montreal  
  • TV Ontario  
  • The Sunday Telegraph (London)
  • The Sunday Times (London)  
  • The London Times  
  • The Globe and Mail (London)  
  • The Daily Express (London)  
  • The Daily Mail (London)  
  • Der Speigel (Germany)  
  • Bunte Magazine (Germany)  
  • ZDF TV (Germany)  
  • Sud TV (Germany)
  • AZ-Munchen (Germany)
  • Abenzeitung (Germany)  
  • Bildzeitung (Germany)  
  • Reuters Newswire  
  • The Australian Sun Herald  
  • Australia National Radio
  • De Morgan (Belgium)  
  • La Liberation (France)  
  • Paris Match (France)  
  • Jours De France
  • Le Monde (France)  
  • Le Figaro (France)  
  • Agence France Presse
  • Yomiuri New (Tokyo)
  • Shinbun (Tokyo)  
  • Hola Magazine (Spain)  
  • Husmodern (Sweden)  
  • Straits Times (Singapore)  
  • Bangkok Post (Thailand)  
  • Voice of America (VOA)  
  • TV Asahi (Thailand)  
  • The Bangkok Post (Thailand)
  • The San Diego Union
  • The Los Angeles Times
  •  


     

    Sponsor a Great Talk for Youth


    This seasoned speaker will help build a bridge between you and your community. It's a great — and rare — opportunity to make a real difference in many lives where you live.
    Past clients who have sponsored such tours have received extremely positive and plentiful media coverage. Pittsburgh State University's Scott Ewing said, "A blockbuster program! The media coverage — newspapers, radio and three T.V. news crews — gave us a real boost."
    Take this goodwill-building concept to its fullest potential. A wider tour of middle and high schools — at the national or even international level — would bring his message to many thousands of children and teens.
    You can build a wealth of goodwill in your community by sponsoring Patrick Reynolds on a speaking tour to youth!

     

     


     

    Patrick Reynolds
    Bio

    See also press materials for FAQ's in Q&A form, photos, and more


    Patrick Reynolds was the first tobacco industry figure to turn his back on the cigarette companies. He first spoke out publicly in 1986 at a Congressional hearing, in favor of a ban on all cigarette advertising. Former US Surgeon General C. Everett Koop commented, "Patrick Reynolds is one of the nation's most influential advocates of a smokefree America. His testimony is invaluable to our society." Mr. Reynolds testified again in Congress in 1987, joining many advocates who helped bring about the present smoking ban on all US domestic flights.

    Mr. Reynolds saw his father, oldest brother, and other relatives die from cigarette induced emphysema and lung cancer. Concerned about the mounting health evidence, he made the decision to go against his family's former tobacco business.

    Since then, his advocacy work, motivational talks to youth and appearances in the national press have made this grandson of tobacco company founder R.J. Reynolds a nationally known and respected champion of a smokefree society. In numerous media interviews, he has helped remind millions of people of the dangers of smoking.

    After starting his campaign, Mr. Reynolds spoke before dozens of State and municipal legislatures in support of proposed smoking ordinances which became law. He also campaigned for numerous State cigarette tax increases and vending machine bans, and has approached several members of the US Congress about the aggressive advertising of US brands in the Third World and Asia. In 2000 and 2001, he advocated spending a greater share of the $240 billion tobacco settlement on teen tobacco prevention and education.

    Patrick Reynolds' motivational talk for youth has been seen by thousands of high school and middle school students. He is also a popular keynote speaker, and a frequent guest lecturer on university campuses. In April, 2000, Tobaccofree.Org released The Truth About Tobacco, a video of a live talk before an assembly of 1,000 ninth graders. Illustrated with award-winning TV spots, film clips and anti-smoking graphics, it sends an empowering message to youth about cigarette advertising, smoking in films, and the addictiveness of nicotine. The video also presents Mr. Reynolds' unique initiation for teens, and an inspirational message of hope for the future.

    In 1989, Little, Brown published a colorful family history he co-authored, The Gilded Leaf, which spans three generations of the RJ Reynolds family. In the same year in Los Angeles, he founded The Foundation for a Smokefree America, a nonprofit, charitable organization whose mission is to help bring about a smokefree society. In 1988 the UN's World Health Organization honored him with a special award. In 1989, Chicago's Mt. Sinai Hospital awarded him its Humanitarian of the Year award.


    SC Legislature Press Conference, 1988

     

    educational videos, anti-smoking videos, teen smoking,  educational anti-smoking videos, health videos, tobacco education videos, teen tobacco education, assembly programs, tobacco education and prevention, health teachers, anti-tobacco, anti-tobacco videos, tobacco prevention, smoking, health education videos, anti-smoking

    Contact: Lupe Lopez
    (800) 541-7741

    Tel. 1 310 471-0303

    Contact us
    (Telephone / e-mail required)



    e-mail: See Contact link on left pane · PO Box 492028 · Los Angeles, CA 90049-8028
    Tel. (800) 541-7741 ·
    (310) 471-0303 ·

     

    Dear Friend,


    Before we part company, a final note. Patrick Reynolds' work educating youth about smoking has had powerful impact. The media coverage of his talks before universities, elementary and high schools, major corporations, and medical forums has made him a nationally known and respected American figure. Here is a man who has made a difference with his life.

    Patrick opens his talk with his memories of his father R.J. Reynolds, Jr.'s death from emphysema caused by smoking, when Patrick was just 15. He reaches audiences emotionally. So many past clients have called Mr. Reynolds an exceptional and powerful speaker. He loves his work and cares deeply about the cause.

    Mr. Reynolds' talk to children generally runs for a school period — about 50 minutes — an it also includes a Q & A session, which captivates middle school audiences.

    Past clients have repeatedly commented on the exceptional media coverage of Mr. Reynolds' talks. This will bring the message to your entire community. Teachers remark on his power as a speaker.

    If you would like more information, please call me at (800) 541-7741 (we're in Los Angeles). I would be pleased to speak with you.

    Patrick Reynolds cares deeply about tobacco use, and the grief it brings to families. By educating our young early about tobacco, you will help save lives, by stopping many from starting and motivating others to quit.

    I personally believe in the work Patrick Reynolds is doing, and know that through his voice we can reach many people with an important message. Please call me to discuss bringing Mr. Reynolds in to speak.

    Working together, we really can make a difference. Thank you for caring! Give me a call, and let's talk.

     

    Very truly yours,

     

    Lupe Lopez

     

     

    Five-minute plan to initiate
    a live anti-smoking talk
    in your city

    View / Print out
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    anti-smoking video or live talks


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    References and quotes from past clients about live anti-smoking talks

    Preview video and audio clips from the video and live anti-smoking talks

    About our new
    anti-smoking video


    Brief overview of
    live anti-smoking talks


    Full text of anti-smoking live talk
    for grades 7-12


    Content of anti-smoking lecture for communities, Universities or health conferences

    Cool anti-smoking ads, photos and art

    The Foundation for a Smokefree America

    Tips to Quit Smoking

    Bio and press kit materials

    Our anti-smoking website for youth, Notobacco.org

     

    educational videos, anti-smoking videos, teen smoking,  educational anti-smoking videos, health videos, tobacco education videos, teen tobacco education, assembly programs, tobacco education and prevention, health teachers, anti-tobacco, anti-tobacco videos, tobacco prevention, smoking, health education videos, anti-smoking

    Contact: Lupe Lopez
    (800) 541-7741

    Tel. 1 310 471-0303

    Please contact us by phone, or email Lupe Lopez at See Contact link on left pane.


    Postal address:
    P.O. Box 492028
    Los Angeles, CA 90049-8028
    U.S.A.